ServicesOregon + WashingtonCoast & Valley
Open Lens Co.Full-service marketing for Oregon and Washington businesses
Websites, social media, Google Business Profile, newsletters, events, and print. One friendly team handles all of it, and we actually show up for the businesses we work with.
Bringing brands into focus with an Open Lens.
Everything under one roof
Every piece of your marketing, handled together
Pick one service or bundle a few. Tap a name in the list to jump right to it.
Get found online
Website Build & Care
A custom website built for your business, then kept fresh, fast, and safe with our monthly care plan.
What's included
- Custom design that fits your brand and story
- Mobile friendly pages that load quickly
- Booking, menu, and social media connections
- Monthly care: updates, backups, and speed checks
- Small edits and seasonal updates handled for you
- Website analytics reviewed in your monthly strategy meeting
Built and cared for as one bundle, so your site never gets left behind.
Get found online
Google Business Profile
Show up looking your best when people search for you on Google and Maps.
What's included
- Profile setup or a full cleanup
- Accurate hours, services, and photos
- Regular Google posts and updates
- Friendly review replies written in your voice
- Simple ways to earn more reviews
Get found online
Explore Oregon Map Listing
Get your business on our Explore Oregon maps and passport, where travelers plan their trips.
Bundle bonus
Your first 2 months on the map are free when you choose a 12-month plan that includes both Website Build & Care and Social Media Management. Without the bundle, the Map Listing is a paid service from day one.
What's included
- Your pin on the hand-painted map
- A gold Open Lens Partner badge
- Featured on the Explore page that fits your business
- Your own place card with photos, tips, website, and directions
- A spot in the Explore passport visitors stamp as they go
Social & email
Social Media Management
Warm, consistent posts that sound like you, so you can get back to running your business.
What's included
- Custom graphics and captions for Instagram and Facebook
- Hashtag, profile, and bio optimization
- Stories, highlights, and cover designs
- Comment and message monitoring
- Monthly strategy meeting by phone or video call
Social & email
Email Newsletters
Friendly newsletters that keep your regulars in the loop and bring them back through the door.
What's included
- Newsletter design that matches your brand
- Writing in your voice, or polishing yours
- Specials, events, and new arrivals featured
- Ready to send from your own email program
Print & magazine
Print & Promotional
Menus, cards, signs, and the printed pieces people keep, pin up, and pass along.
What's included
Cards
- Business cards
- Rack cards
- Gift certificates
- Loyalty and punch cards
Menus, flyers & mailers
- Table, takeout, and drink menus
- Flyers
- Tri-fold and bi-fold brochures
- Booklets and catalogs
- Postcards and mailers
- Door hangers
Stationery design
- Invitations
- Thank-you cards
- Letterhead and envelopes
Signs & graphics
- Vinyl and retractable banners
- Outdoor signs
- Yard signs
- Sidewalk A-frame signs
- Posters and window graphics
- Vehicle door decals and lettering
Branded merch
- Stickers and labels
- Magnets
- Shirts and hats
- Tote bags and promo items
Printed with our reliable local printing partners.
Print & magazine
Outdoor Magazine Ads
Put your business in our Open Lens Co Outdoor Magazine, the print guide locals and visitors carry around Oregon.
What's included
- Ad spots in upcoming issues
- Business spotlights and features
- Ad design included when you need it
- Copies handed out in the towns we visit
Brand & community
Branding & Strategy
A brand that feels like you, plus a clear plan for where to show up next.
What's included
- Logo, colors, and brand identity design
- Mission, voice, and style direction
- Brand board, templates, and guidelines
- Local visibility strategy
- New product ideas with visuals to promote them
Brand & community
Event Marketing
Booths, banners, and promotion that bring people to your table and keep the conversation going.
What's included
- Custom booth and banner design
- Branded merchandise and giveaways
- Promotion on social media before the big day
- On-site support at your booth or event
- Recaps and follow up with new connections
Brand & community
Outreach & Partner Connections
We help you find the sponsors, partners, and neighbors who should know your name.
What's included
- Sponsor and affiliate partner outreach
- Introductions to businesses that fit well with yours
- Cross promotion opportunities
- A spotlight on our Partners page for clients
Social media packages
Pick your trail: Core, Plus, or Pro
Every package includes custom designed posts on Instagram and Facebook, captions written for your brand, and a monthly strategy meeting by phone or video call.
Core
For businesses getting started
- 1 post per week on your main feed
- Custom graphic design for every post
- Captions and hashtag optimization
- Profile and bio optimization
- Posts shared to stories, with links when helpful
- Message and comment monitoring 1 to 2 days a week
- Light engagement with your community
- 30 minute monthly strategy meeting with an analytics review
Plus
For growing brands ready to post consistently
- 2 posts per week on your main feed
- Custom graphic design for every post
- Captions and hashtag optimization
- Profile and bio optimization
- Posts shared to stories, with links when helpful
- Message and comment monitoring 2 to 3 days a week
- Moderate engagement with your community
- 30 to 45 minute monthly strategy meeting with an analytics review
- Custom cover banner design
- Story highlights with custom highlight covers
Pro
For established businesses who want a full presence managed
- 3 posts per week on your main feed
- Custom graphic design for every post
- Captions and hashtag optimization
- Profile and bio optimization
- Posts shared to stories, with links when helpful
- Message and comment monitoring 3 to 4 days a week
- Deep engagement with your community
- 45 to 60 minute monthly strategy meeting with an analytics review
- Custom cover banner design
- Story highlights with custom highlight covers
- Competitor benchmarking
Every business has its own trail. We tailor each plan to your goals and share your investment during a free, no pressure discovery call. One-time profile setup is available for brand new accounts.
Add to any package
Why Open Lens Co.
Marketing with muddy boots
We're your team in the field, with boots on the ground across Oregon and Washington. Everywhere we go, we share your business, get the word out, and connect you with the community and new customers.
Hand delivered
We pass out your cards, flyers, and rack cards in the towns we visit, so your materials end up in people's hands.
Word of mouth
When the right opportunity comes up, we mention you and make introductions. Good referrals are part of how we work.
Featured in print
We publish the Open Lens Co Outdoor Magazine and community newsletters, and our clients get spotlighted in them. See the magazine
Our magazineOregon edition
Open Lens Co Outdoor Magazine
Our own print magazine for getting outside and exploring Oregon. Each issue is packed with local eats, shopping, activities, and nature along the coast, through the valley, and across Central Oregon.
Advertise with us
Put your business in front of locals and visitors who love to explore. Ad spots and business spotlights are available in upcoming issues, and space is limited.
How it works
Four simple trail markers
Discovery call
A relaxed, free conversation about your business, your customers, and where you want to go.
Your custom plan
We put together the right mix of services, a timeline, and your investment. No surprises.
Launch
We design, build, write, and post. You approve the big things and we handle the rest.
Monthly strategy meeting
Each month we meet by phone or video call to talk through what worked, what didn't, and what's next. We review your analytics together too.
Where we work
All over Oregon and Washington, especially the coast
Our home base is McMinnville in the Willamette Valley, and the coast is our favorite stomping ground. We spend a lot of time in coastal towns for client visits, so if your shop, cafe, or rental is near the water, we're probably already nearby.
Oregon Coast
Willamette Valley
Washington Coast
Virtual clients
Counties we serve include Yamhill, Polk, Marion, Washington, Tillamook, Lincoln, Clatsop, Lane, Benton, Linn, and Coos in Oregon, plus Pacific, Grays Harbor, and Clark in Washington. Portland and Vancouver area businesses work with us through virtual strategy meetings.
Businesses we love working with
Questions
Frequently asked questions
What does a full-service marketing agency actually do?
We handle the marketing pieces most small businesses struggle to keep up with: your website, social media, Google Business Profile, newsletters, events, and printed materials. Instead of juggling several freelancers, you get one team that keeps everything looking and sounding like you.
How much do your services cost?
Every business needs something a little different, so we build each plan around your goals. We share your investment during a free discovery call once we understand what you need. We offer monthly packages for ongoing services and one-time pricing for projects like print materials.
What happens on a discovery call?
It's a relaxed conversation, usually by phone or video call. We ask about your business, your customers, and what's working or not. Then we recommend the services that make sense and walk you through your options. There's no pressure and no obligation.
Do I need to sign a contract?
Ongoing services like social media and website care run on a simple agreement for a set period of time, which gives your marketing room to build momentum. One-time projects, like business cards or a banner, don't need a long term commitment.
Do you work with businesses outside McMinnville?
Yes. We work with businesses all over Oregon and Washington, and we're often on the Oregon and Washington coast. Clients in the Portland and Vancouver area work with us virtually.
Will we meet in person?
Our monthly strategy meetings happen by phone or video call, so we can work together anywhere in Oregon and Washington. You'll still see us out in the field at events and when we're passing out materials in your area.
Can I start with one service and add more later?
Absolutely. Many clients start with social media or a website and add Google Business Profile care, newsletters, or print as they grow. We'll suggest next steps in your monthly meetings when the timing makes sense.
Do I need to provide my own photos?
Not at all. We design custom graphics for your posts, and you're welcome to send photos anytime.
Can you help with my Google reviews and Google Business Profile?
Yes. We set up or clean up your profile, keep your hours and photos current, post updates, and write friendly replies to reviews. We'll also share simple ways to ask happy customers for reviews.
Can you put my business on your Explore Oregon maps?
Yes. Our Explore Oregon pages and passport help travelers plan their trips. Listed businesses get a pin on the map, a gold Open Lens Partner badge, and their own place card with photos, tips, and directions. The Map Listing is a paid service, and your first 2 months are free when you choose a 12-month plan that includes both Website Build & Care and Social Media Management. Reach out and we'll get you on the map.
Do you create email newsletters?
We do. We design newsletters that match your brand and write them in your voice, or polish what you write. You get a finished newsletter, ready to send from your own email program.
What kinds of businesses do you work with?
Small and medium businesses of all kinds, including bakeries, cafes, restaurants, vacation rentals, boutiques, tattoo shops, home builders, cleaning companies, dental and medical offices, and family attractions.
We also team up with outdoor brands as sponsors and through our affiliate program. We love showing off the gear we use and trust, like kayaks, paddle boards, water sports gear, fishing and hunting gear, camping and survival supplies, outdoor clothing, and beekeeping gear. Have a product you'd like us to feature? Connect with us.
What do you need from me each month?
Just a little time. We'll ask you to approve key content, share news like specials or events, and join your monthly strategy meeting. We take care of the rest.
How do I get started?
Give us a call, send a text, or email us to set up your free discovery call. Here's how to reach us.
Google reviews
Kind words from our clients
"Open Lens went above and beyond my expectations with Marketing for my small business. My website and display cards (and the other handful of marketing they do) has made it easy for my clients to find me. They are truly a part of my team! Thank you Open Lens for helping me."
Free discovery call
Ready to put your brand on the map?
Call, text, or email us. We'll set up a free discovery call and talk about where you want your business to go.
We only use your number and email to reply to you.
Our newsletter is on its way. Want a spot on the list? Send us a quick note and we'll add you as soon as the first issue goes out.
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